Into the Cold with Ricardo Pinhão is about to begin — a new series dedicated to cold water immersion, the balance between body and mind, and the transformative power of the LOTI Tribe.
This series was created with a clear purpose: to educate, demystify, and guide the practice of ice baths, presenting their physical, mental, and emotional benefits in a simple and accessible way — always with a strong focus on safety, consistency, and well-being.
Dive into the experience. The cold is just the beginning.
Into the Cold with Ricardo Pinhão is a series of educational episodes designed for those who want to better understand cold therapy and consciously integrate ice baths into their daily routine..
Each episode explores an essential topic related to cold exposure, from the very first seconds of immersion to themes such as natural energy, mental health, athletic recovery, sleep, longevity, and community..
Episodes are released progressively, encouraging continuous engagement and the development of a sustainable habit over time.
Ricardo Pinhão is an entrepreneur, communicator, and the driving force behind the LOTI project. With a practical and educational approach, Ricardo shares his personal experience with cold exposure, combining knowledge, consistency, and a realistic perspective on controlled cold immersion.
More than a method, Ricardo advocates cold exposure as a tool for self-awareness, mental focus, and resilience — accessible to anyone when practiced consciously.
Reduced inflammation
Faster muscle recovery
Immune system stimulation
Improved circulation
Reduced stress and anxiety
Increased focus and mental clarity
Release of endorphins and dopamine
Training of self-control and resilience
Better sleep regulation
Natural energy without stimulants
Positive stress adaptation
A more conscious lifestyle
All of this through short, practical episodes that are easy to integrate into daily life — available on LOTI’s Instagram page.
The Into the Cold with Ricardo Pinhão series is made up of several themed episodes. Each one explores a specific dimension of the cold water immersion experience, always using clear and educational language.
Content is released gradually, allowing everyone to follow the series at their own pace, experiment, adapt, and evolve — both physically and mentally.
π Follow the episodes, experience the cold, and discover the real impact of this practice on your life.
Cold exposure is not just an individual experience. It is about sharing, overcoming, and connecting.
The LOTI Tribe was born from the desire to create a community united by conscious habits, well-being, and personal growth — a space where cold becomes the meeting point to exchange experiences, inspire others, and evolve together.
If you’re looking for:
Natural energy
Greater mental focus
Better physical recovery
More emotional balance
then this series is for you.
π Follow Into the Cold with Ricardo Pinhão π Discover the benefits of ice baths π Join the LOTI Tribe
π Join the cold therapy revolution and discover how LOTI is shaping the future of sustainable ice bath experiences.
And You? ARE YOU PART OF THE LOTI TRIBE YET?
DOWNLOAD THE CATALOGUE HERE to find out more information and clarify some of your doubts.
Who is LOTI for?
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