Tribo LOTI: the Made in Portugal movement uniting brands, wellness and sustainability

LOTI was born to transform cold immersion into a life ritual — a symbol of balance, energy, and performance. But its purpose goes far beyond immersion.

With the creation of the LOTI Tribe, a Made in Portugal movement emerges, bringing together brands and people who share a common vision: living better, consciously, authentically, and with a positive impact.

More than a project, LOTI Tribe is a growing community, built on collaboration, sharing and appreciation of what is made in Portugal.

How does the LOTI Tribe partnership work?

Becoming a LOTI Tribe partner means actively participating in an organic, collaborative movement. 

Each brand contributes its know-how, products or experiences—creating shared value for the entire community.

Ways to participate

1. Content sharing: Creating and publishing images or videos featuring partner products in a LOTI context—always connected to real recovery, wellness and lifestyle routines.

2. Sending samples or products: Partners can send products or promotional kits to be used in visual content, activations, and LOTI Tribe events.

3. Joint presence at events: Participation in trade shows, trainings and experiences where LOTI presents the movement’s overall concept and the brands within it.

4. Co-creating content and real storytelling: Reels, videos, interviews and challenges that connect communities and reinforce the movement’s authenticity.

5. Promotional campaigns and discounts for the LOTI TRIBE: These campaigns may include exclusive offers, limited-time perks, collaborative bundles, or special conditions created together with partner brands—always communicated as a privilege of belonging to the LOTI Tribe. More than one-off discounts, these actions function as value activations, strengthening the sense of community, encouraging mindful trial of Made in Portugal products, and promoting long-term relationships between brands and consumers who share the same vision of well-being, sustainability, and an authentic lifestyle.

Our customers are already part of the LOTI POINTS —and you?

❄️ Access has never been easier.

👉 You can follow everything in our Instagram Highlights and discover where to experience cold the way it’s meant to be experienced. No more excuses. No shortage of reasons.

🔥 Find the 𝗟𝗢𝗧𝗜 POINT closest to you.

❄️ Step into the experience and invest in your recovery.

What partner brands gain

Being part of the LOTI Tribe means joining an ecosystem of real value, where each brand benefits from:

• Greater visibility with an audience aligned with wellness and nature

• Collaborative content with strong organic reach potential

• Association with a Made in Portugal movement driven with strong values

• Co-marketing opportunities, events and shared experiences

Recent example:

LOTI – Lord of the Ice recently signed an agreement to supply its equipment under special conditions to residents of Foz Nature—an exclusive real estate project in Porto recently awarded a European Property Award as the best residential development in the 10 to 19-unit category. FOZ NATURE combines serenity, security and an unmatched lifestyle.

It’s an alliance born from shared values, such as innovation—one of LOTI’s pillars and also a key differentiator of the Foz Nature project.

another Recent example:

LOTI partners with TENSAI FURNITURE to provide sustainable plastic chairs that can equip different commercial spaces—from gym bars to outdoor terraces, offices, entry lobbies, gardens and more. Tensai Furniture offers products that fit your space and provides additional discounts to the LOTI TRIBE community. Do you have a business and want to seat your customers in style?

TENSAI FURNITURE designs sustainable plastic chairs that appeal to emotions and encourage outdoor socializing— whether in a restaurant, a bar or in the comfort of your home.

A new way of Made in Portugal branding

The LOTI Tribe represents a new approach to branding.

Instead of competing for attention, brands grow together. Instead of paying for placement, they share value.

This model creates long-term benefits:

• Cross-exposure between aligned audiences

• Stronger lifestyle and wellness positioning

• Recognition through a symbolic seal of national authenticity

Over time, this ecosystem enables partner brands to collaborate with each other, creating joint offers, integrated events, and new experiences.

The pillars of the LOTI Tribe ecosystem

• Organic branding — natural growth driven by experience

• Symbolic co-branding — alliances built on shared values

• Storydoing — living the stories, not just telling them

• Lifestyle branding — the brand as a way of life

• Ecosystem marketing — brands that strengthen each other

How to join the LOTI Tribe

If your brand is Made in Portugal and believes in well-being, performance, sustainability and balance, the LOTI Tribe is your place.

📩 Contact: loti@tensai.pt

📌 Email subject: PARTNERSHIP – LOTI TRIBE | Portugal Recover Movement

Conclusion

The LOTI Tribe is more than a movement. It’s a new symbolic brand economy where everyone grows — together.

Because when we share what’s ours, we create something bigger. And because cold can truly unite an entire country.

LOTI TRIBE — Portugal Recover Movement - The movement that gives voice, shape and purpose to brands that do good.

𝗝𝗢𝗜𝗡 𝗧𝗛𝗘 𝗖𝗢𝗟𝗗 𝗔𝗡𝗗 𝗕𝗘𝗖𝗢𝗠𝗘 𝗣𝗔𝗥𝗧 𝗢𝗙 𝗧𝗛𝗘 𝗟𝗢𝗧𝗜 𝗧𝗥𝗜𝗕𝗘 🧊💙

🌍 Join the cold-plunge revolution and discover all the benefits LOTI can bring you.