The ConsumerChoice 2026 Awards Ceremony has an official date, time, and an unforgettable stage! Held on January 8 at 5:00 PM, under the iconic tent of Circo Vítor Hugo Cardinali, on the Algés waterfront in Lisbon, the event brought together brands, personalities, and consumer trends shaping the future of consumption in Portugal
And this year, LOTI – Lord of the Ice was part of the show!
Designed, developed, and manufactured in Portugal by TENSAI Indústria S.A., LOTI arrives with a strong track record of awards and a clear mission: to make ice bath therapy more sustainable, practical, and accessible, without compromising performance or comfort.
More than an awards ceremony, ConsumerChoice 2026 is a powerful networking and visibility opportunity, bringing together:
Leading brands from multiple sectors
Influencers and media personalities
Consumer and sustainability experts
Active communities and consumers
Distributors and strategic partners
For LOTI, being present means representing the collective work behind the product, strengthening relationships, building new connections, and opening doors to future partnerships and new markets.
LOTI was present at ConsumerChoice 2026 represented by its team, partners, and two voices closely linked to the project:
Rui Unas — an ambassador associated with LOTI, who has genuinely shared the importance of cold showers for well-being, and Hugo Patrício — Marketing Director of TENSAI Indústria S.A. and manager of the LOTI project, involved in the brand's strategy and communication. Also present at this event, representing TENSAI INDÚSTRIA, were Paulo Vilela (LOTI Design Engineer) and Ana Pinheiro (Graphic Designer).
This moment reflects a collective industrial project, powered by an experienced Portuguese team committed to sustainability and real impact.
Because it combines everything in one place:
Brands and influencers receive the “Consumer Choice” seal, validating products and trends that truly matter.
A media-driven social event that brings together brands, communities, consumers, and personalities in a memorable setting.
A key opportunity to showcase LOTI’s impact, share its vision, and create new strategic partnerships and business opportunities.
❄ Innovation that delivers real cold
🌿Sustainability with zero ice and less waste
🔗Connections that drive the brand forward into 2026 and beyond
The LOTI – Lord of the Ice, developed and manufactured by TENSAI Indústria S.A., was awarded Sustainable Choice 2026 in the ice bath equipment category.
After earning the Product of the Year 2025 seal, LOTI now receives a new distinction that recognizes solutions with measurable environmental, social, and economic impact, validated by both consumers and technical experts.
Sustainable Choice is an independent qualification system that distinguishes products and services contributing to more responsible consumption.
The seal is awarded based on:
Technical analysis by sustainability and impact experts;
Consumer validation of relevance, clarity, and perceived value;
High standards across environmental, social, and economic criteria.
This methodology ensures the award is supported by data, metrics, and evidence—not just claims.
Zero ice → no recurring logistics, transport, or industrial ice waste
UV sterilization + filtration → fewer water changes, no harsh chemicals
Eco refrigerant R600a + industrial injected insulation → near-zero thermal loss and reduced compressor cycles
Fully integrated system → no external chillers, quieter operation
ConsumerChoice 2026 is more than an award—it’s a visibility stage, a celebration, and a networking hub, where LOTI reinforces its position as a Portuguese-made, high-performance, sustainable cold therapy solution.
In 2025, LOTI also earned the Product of the Year seal. It wasn’t just recognition—it was a consumer vote of trust in a product chosen for innovation, recovery, well-being, and longevity.
📢 This is only the beginning of LOTI’s growth and innovation journey!
🌍 Join the cold therapy revolution and discover how LOTI is shaping the future of sustainable ice bath experiences.
DOWNLOAD THE CATALOGUE HERE to find out more information and clarify some of your doubts.
Who is LOTI for?
LOTI Specifications
Customization
Savings and Sustainability
Thermal Insulation
Datasheet
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